Public outreach is important to justify science and highlight the amazing properties of our grey organ. The brain is hip, hot and happening and I personally love making neuroscientific stories accessible and entertaining for the wider public.
I like writing popular articles and I co-wrote two popular scientific books (in Dutch) with my friend and colleague Han Geluk:
Hersenen voor in bed, op het toilet of in bad (2014)
Matthijs oude Lohuis 